On discipline, hot towels
and a steady hand.
It started with one chair in Isleworth, opened three weeks before the country shut in March 2020. We reopened with the same clipper kit, the same hot-towel cabinet, and a queue down the pavement.
Word travelled. Brentford followed, then Whitton, then Teddington. Four shops now, run on one playbook. Same prices, same crew standard, same idea: a cut should leave a man a little more himself than when he sat down.
No two-tier service, no rushing the meter. If a cut takes longer, that's on us.
We never built a brand. We built a chair worth coming back to, then we built three more.The crew
